AA Abrasives, located in Philadelphia, supplies Industrial Abrasive Products nationwide. Because of aggressive competition in the local area, AA Abrasives realized their need to overhaul their website, which introduced a new design and the use of Magento. Additionally, AA Abrasives launched a new brand identity to help re-establish themselves in the industry. Project completed under the creative direction of Inverse Paradox.
Brand Development, Web Design, Magento