Chiclets, Never Gets Old! Campaign by Amro Thabit

I remember Chiclets being a staple in my youth. My grandmother always had a pack in her pocket-book. I can still smell and taste the overwhelming flavor of peppermint from taking way more than I was allowed to at the time.

This ad campaign, completed by Amro Thabit, creatively finds new ways to package its five flavors. It embraces a younger generation, while still holding onto its old soul. The existing shape has been transformed into a mouth. To push this further, each flavor has been given a personality by using different colors and elements such as a mustache, braces and many more. While they are unique, they all share a common theme which is a sense of humor.

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Since peppermint is the staple flavor, red lipstick with a simple beauty mark was applied to convey a sense of elegancy.

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Spearmint is heralded as one of the stronger flavors. A mustache was applied to convey this.

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Deemed as the “cutie pie” of the flavors, the pink color with the confetti lips helps to reinforce that idea.

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Mastic is described as having an unusual taste. The stripes with the piercing display the rebellious nature, which is representative of a flavor that is out of the norm.

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The colors are a perfect representation of the classic flavor.

Feeling nostalgic yet? Which one is your favorite?

Check out this post on Alfalfa Studio’s Blog!

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