Chiclets, Never Gets Old! Campaign by Amro Thabit
I remember Chiclets being a staple in my youth. My grandmother always had a pack in her pocket-book. I can still smell and taste the overwhelming flavor of peppermint from taking way more than I was allowed to at the time.
This ad campaign, completed by Amro Thabit, creatively finds new ways to package its five flavors. It embraces a younger generation, while still holding onto its old soul. The existing shape has been transformed into a mouth. To push this further, each flavor has been given a personality by using different colors and elements such as a mustache, braces and many more. While they are unique, they all share a common theme which is a sense of humor.
Feeling nostalgic yet? Which one is your favorite?