Skytop Strategies
Skytop Strategies convenes company stakeholders on sustainable value and the emerging corporate citizen. They bring together company executives, institutional shareholders and subject matter experts for highly interactive, peer-based exchanges on citizenship and sustainability, risk management, shareholder engagement and company resilience.
Brand Identity, Web Design, WordPress
The Brand
Working alongside the CEO, a visual identity that took took inspiration from Upstate New York and New York City was created. Being a new company, their roots and where they came from are of upmost important to them.
The logo, clean and sophisticated, takes inspiration from both skyscrapers in New York City and the Mohonk Sky top tower, which is visible from the office of the company.
The Website
Those visiting the company’s website are already familiar with Skytop Strategies and what they do. The navigation to information regarding their programs was essential. Therefore, that content needed to be easily accessible on both desktop and mobile.
A Clear Homepage
Those visiting the company’s website are already familiar with Skytop Strategies and what they do. The navigation to information regarding their programs was essential. Therefore, that content needed to be easily accessible on both desktop and mobile.
Easy To Understand Programs
Each program contains a wealth of information, ranging from featured speakers to the program’s calendar. Each section is organized within accordions so that one could be open at a time so as not to overwhelm the user with so much information at once. Additionally, once a user has completed reading the information, the option to register and purchase tickets is at the bottom of each page. Authorize.net is the payment gateway used.
Easy To Understand Programs
Each program contains a wealth of information, ranging from featured speakers to the program’s calendar. Each section is organized within accordions so that one could be open at a time so as not to overwhelm the user with so much information at once. Additionally, once a user has completed reading the information, the option to register and purchase tickets is at the bottom of each page. Authorize.net is the payment gateway used.
Writing for Forbes
Christopher P. Skroupa, Skytop Strategies’ CEO, regularly contributes articles to Forbes.com on an almost weekly basis. Naturally, it was important to have these blog posts somewhat prominent on the website but not competing with the main content. Additionally, good Search Engine Optimization practices have been implemented here as well.
